What is corporate identity?

Corporate identity describes a company’s identity and encompasses values, communication, corporate culture, and visual appearance.

What does corporate identity include?

Corporate identity includes corporate design, corporate communication, corporate behavior, and corporate culture.

When is corporate identity worthwhile?

A clear corporate identity helps with brand building, especially when starting a business, during growth, rebranding, or when targeting new audiences.

Corporate Identity & Brand Strategy

Corporate Identity
for a strong and
recognizable brand

Q: What is the difference between corporate identity and corporate design?

Corporate design describes the visual appearance. Corporate identity additionally encompasses values, communication, corporate culture, and brand strategy.

A strong corporate identity ensures that your company is perceived consistently across all channels. Together, we’ll develop your values, positioning, communication, and a professional brand identity with high recognition value.

Have a corporate identity developed

Who is the brand and how does it present itself?

Positioning

Clear focus.

Communication

Consistent messaging.

Corporate Design

Aligned with the brand.

Corporate Culture

Shared Values.

Brand Recognition

Long-Term Brand Building.

WHY CORPORATE IDENTITY?

More than just a logo. A strong brand.

Customers don’t just buy products or services. They trust brands. A clear corporate identity builds trust, ensures brand recognition, and strengthens the perception of your company.

Clear positioning

Consistent Communication

Professional Image

Greater Trust

Higher Brand Recognition

Stronger Customer Loyalty

Employer branding

Long-term brand value

Lack of clear positioning

Inconsistent designs

Inconsistent communication

Low brand recognition

Arbitrary brand identity

Clear brand identity

Professional image

Consistent communication

Greater trust

High Recognition

When Is Corporate Identity Worth It?

Starting a Business

Project a professional image from the very beginning.

Growth

Develop your brand in a structured way.

New Target Audiences

Tailor your messages to specific audiences.

Rebranding

Position the company for the modern era.

Building a workforce

Creating shared values.

Succession

Building a future-proof brand.

This is how collaboration works

1. Analysis

Understanding the company, market, and target audience.

2. Strategy

Define values, vision, and positioning.

3. Develop Identity

Define the brand personality.

4. Design

Develop corporate design and messaging.

5. Implementation

Consistently apply the brand.

Questions & Answers

What is the difference between corporate identity and corporate design?

Corporate design describes a company’s visual appearance—for example, its logo, colors, and fonts. Corporate identity goes much further and encompasses the company’s entire identity, including its values, communication, public image, and brand perception.

When does it make sense to develop a corporate identity?

A corporate identity is worthwhile even for startups, self-employed individuals, and small businesses. The sooner a consistent brand image is established, the easier it is to build trust and brand recognition among potential customers over the long term.

What elements make up a corporate identity?

Depending on the company, a corporate identity may include a logo, colors, typography, visual language, business stationery, website, social media, company apparel, vehicle graphics, presentations, and communication guidelines.

Can an existing corporate identity be modernized?

Yes. Existing brand identities can be analyzed and modernized in a targeted manner. This preserves the brand’s recognizability while adapting the design, communication, and presentation to current requirements.

Why is a consistent corporate identity important?

A consistent corporate identity builds trust, professionalism, and brand recognition. Customers recognize your company more quickly and perceive your brand as more reputable and credible.

Will I receive guidelines for future use of my brand?

Yes. Upon request, clear design guidelines will be defined to ensure that the logo, colors, fonts, and other elements can continue to be used consistently on your website, social media, printed materials, and promotional items.